We celebrated Del Mar’s 2017 summer season with an integrated campaign that used a stylish combination of silhouettes and illustrated interpretations of the track. These elements were woven into every aspect of the campaign from video to print to digital to on-site.
yU+co provided the illustrations and production work, helping us bring it all to life.
For the fall Bing Crosby season, we adjusted our silhouette to feature the legend himself, and we touted the fact that Del Mar would be hosting The Breeders' Cup (aka the Super Bowl of horse racing) for the first time ever.
